It's Not Them Its You: Four Principles To Increase Member Engagement

Session details:

In a world full of nonstop spam calls and endless notifications, how often do you answer an unknown number and commit to a program you didn’t ask for- from someone you don’t know, in a format that doesn’t fit your life?

If your answer is “never,” you’re in good company.

Drawing from thousands of real member interactions, we’ll share a fresh framework that helps health plans rethink how, when, and why engagement actually happens - and the human factors that drive genuine member connection in today's digital-first world.